May 2, 2007

Public Awareness of
ENERGY STAR Label Growing

Public awareness of the EPA’s ENERGY STAR label has jumped to 68% of US households, according to a recent nationwide survey. This is up about 5% from 2005. According to the survey, in many major markets where local utilities and other organizations use ENERGY STAR to promote energy efficiency to their customers, public awareness of ENERGY STAR is even greater, averaging 76%.

The survey, “National Awareness of Energy Star for 2006,” which was commissioned by the Consortium for Energy Efficiency, also found that more than 60 percent of households were favorably influenced by the Energy Star label. Additionally, more than 30 percent of US households knowingly purchased an Energy Star-qualifying product or appliance in the past year, and nearly all of these households are likely or extremely likely to recommend Energy Star. To learn more, download the report from http://www.energystar.gov/index.cfm?c=news.nr_news.

Consumer Brochure Now Available in Spanish

A Spanish-language version of our consumer brochure about ENERGY STAR qualified manufactured homes will be available soon. The full color, fold-out brochure features the main benefits to consumers of owning a manufactured home that has qualified for the ENERGY STAR label. To download an order form, click on this link or copy and paste it into your web browser: http://www.mhrahome.org/media/forms/ES_promo_order_form.pdf

Need ENERGY STAR Marketing Materials?

Check out our web site at http://www.mhrahome.org/pages/es_promotional_tools.htm for materials designed to help you market and sell ENERGY STAR manufactured homes. If you are a retailer that sells homes into southern California or southern Nevada, you may qualify for a free sample kit of materials. Contact Gwynne Koch at gkoch@research-alliance.org for details.

Copyright 2007 All rights reserved. No part of this newsletter may be reproduced, stored in a retrieval system, or transcribed in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of MHRA. For comments or questions related to MHRA ENERGY STAR Update, contact Gwynne Koch via email at gkoch@research-alliance.org.